Tezza
Ignite the artist within
Industry
- Fashion
- Lifestyle
- Technology
Year
Services
- App Design
- Brand Identity
- Animation
- Copywriting
- Photography
- Strategy
- Web Design
Brief
Tezza founders Cole and Tessa “Tezza” came to us with a challenge any founder would love – their business grew faster than they could crystallize their brand. In a crowded tech space, two first-time founders had seamlessly created an app utilized by millions. Tezza’s success came so organically, it was often difficult for anyone on the inside to see what made it so special. But to us, it was clear – their unique values were present in every decision they made. They kept customer top of mind because they were their own customers, creating an app that truly made their lives better. At a time when the word “authentically” is far too often overused, Tezza truly embodies this word.
Finding
To honor the artists who created their own workspace, we created a brand that served as both canvas and inspiration – inspiring the artist and empowering them to create. Luminous colors amongst black and beige inspire imagination and speak to Tezza’s playfulness. Contemporary and classical fonts create juxtaposition and balance, alluding to the app’s versatility. Approachable illustrations invited the audience in and speak to the organic nature of the app’s creation and the joy of the creative process. Our heart and soul, along with Cole and Tessa’s, truly went into this project. We hope is something every audience can feel as they explore the app.
